Connect: The Power of Storytelling

Stories have been used to hand down learning and knowledge for thousands of years. A good story engages our curiosity, emotions and imagination.

Stories are part of our daily lives, in the anecdotes we tell to our friends, the books we read and the films we watch. Stories are also recognised as an important way of connecting with any audience and storytelling is increasingly used in workplaces, advertising and fundraising.

Stories are the way we understand and make sense of the world we find ourselves in. Stories take many forms, but they usually have some elements in common. Rather than a list of dry facts, stories have a narrative or sequence and they introduce people or characters. We respond to stories, particularly when there is emotional detail, and remember information given in story form much more vividly.

This aspect of storytelling – presenting a different perspective of the world – is important when it comes to connecting with each other. It gives us an opportunity to learn from another person’s experience and it can shape, strengthen or challenge our opinions and values. When a story catches our attention and engages us, we are more likely to absorb the message and meaning within it than if the same message was presented simply in facts and figures

Tips for creating stories using the Powerhouse Collection

In the video below, Mike Brian explains how stories impact the human brain in ways that help us to retain and recall more information. He also explains why stories engage our imagination, leveraging both sides of the brain to create a lasting and personalized visual experience. 

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